artificial intelligence a powerful tool for business
artificial intelligence a powerful tool for business

artificial intelligence a powerful tool for business

Artificial intelligence [AI] is a very useful and powerful tool in business

Artificial intelligence (AI) is all around us. You have likely used it on your daily workings, surfing the internet or checking your latest news feed on social media.

Whether you're aware of it or not, AI has a massive effect on everyone’s life, as well as your business. Here are some examples of AI that you may already be using daily and you can use it for your business also.

Artificial intelligence in business management or in business process

Different applications of AI in business management include:

Voice to text features
Spam filters of any platform
Smart email categorization automatically
Automated responders and online customer support
Process automation [RPA]
Smart devices that adjust according to behavior
Smart personal assistants
Sales and business forecasting
Enhanced security surveillance
Automated insights, especially for data-driven industries (e.g. financial services or e-commerce)

Artificial intelligence in online selling platforms [e-commerce]

AI in online e-commerce platforms can be evident in:
Smart searches and relevance features
Personalization as a service
Product recommendations based on user behavior
Purchase predictions for user
Fraud detection and prevention for online transactions
Dynamic price optimization 
Artificial intelligence in marketing automation

Examples of AI in marketing include:
Recommendations and content creation automatically
Personalization of news feeds
Pattern and image recognition
Language recognition - to identify unstructured data
Ad targeting and optimized, real-time bidding for better results
Customer segmentation using AI
Social semantics and sentiment analysis
Automated web design and development
Predictive customer service solutions
These are a lot of examples of AI uses in business. With the high pace of development in this field, there will likely be much more to come in the near future.

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