Mobile App creation is on rise and day by day its becoming hard to get your mobile app in the marketplace. Just building a great app is not enough to get into the hands of the people who need it most, all you need to do in this hyper competitive world is define a mobile app marketing strategy after studying your target audience mobile behavior Research & Plan the App Marketing Process While deciding upon creating an app also start thinking of publicizing and advertising your service which your audience can opt-in to receive as well. Consider gathering and processing user information, choosing the right mobile platforms for marketing your app and executing the app marketing process based on your budget. Create Buzz around App launch To increase the number of organic downloads, create some buzz across digital platforms and in the community to grow your user base. Of course, you will have to think of being unique, so as to grasp user’s attention that not only makes life better for users, besides also makes profitable for you to succeed in the app marketplace.